La pelea

… when you buy furniture, you tell yourself: that's it, that's the last sofa I'm gonna need. No matter what else happens, I've got that sofa problem handled. I had it all. I had a stereo that was very decent, a wardrobe that was getting very respectable. I was so close to being complete.

Shit, man. Now it's all gone.

All gone.

Do you know what a duvet it?

A comforter.

It's a blanket, just a blanket. Now why guys like you and I know what a duvet is? Is this essential to our survival? In the hunter-gathered sense of the word? No. What are we then?

I dunno. Consumers.

Right. We're consumers. We're by-products of a lifestyle obsession. Murder, crime, poverty - these things don't concern me. What concerns me is celebrity magazines, television with five hundred channels, some guy's name on my underwear. Rogaine. Viagra. Olestra.

Martha Stewart.

Fuck Martha Stewart. Martha's polishes on the brass of the Titanic. It's all going down, man! So fuck off, with your sofa units and your green stripe patterns. I say never be complete. I say stop being perfect. I say let's evolve. Let the chips fall where they may. But that's me, and I could be wrong. Maybe it's a terrible tragedy.

…

Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need. We are the middle children of history, man. No purpose or place. We have no great war, no great depression. Our great war is a spiritual war. Our great depression is our lives. We’ve all been raised by television to believe that we’d be millionaires and movie gods and rock stars - but we won’t. And we’re slowly learning that fact.

And we’re very, very pissed-off.

...

No fear. No distractions. The ability to let that which does not matter truly slide. You are not your job. You're not how much money you have in the bank. You're not the car you drive. You're not the contents of your wallet. You're not your fucking khakis.

You are the all-singing, all-dancing crap of the world.

- Fight Club (1999)